YouTube is helping high-profile actors and athletes monetize their AI likenesses

YouTube is teaming up with one of the world’s largest talent agencies, CAA, to help its high-profile actors and athletes monitor their AI likenesses. “Through this partnership, many of the world’s most influential figures will have access to first-stage technology designed to identify and manage AI-generated content that features their likeness, including their face, on YouTube at scale” , YouTube wrote about their collaboration. official blog.

The video platform plans to begin testing its “similarity management technology” with unnamed award-winning actors and top NBA and NFL athletes, all CAA (Creative Artists Agency) clients. The system will surface AI-generated content that represents their likeness and provide easy access to submit removal requests through their privacy complaint. process.

Through CAA and its list of influential clients, YouTube says it will gain insight before releasing more widely to other creators and artists. Along the way, it will announce more tests for top YouTube creators, creative professionals and other talent agencies.

CAA is an ideal first partner to test its similarity management technology, YouTube wrote. The agency has been at the forefront of AI and digital rights, via its talent-focused CAAvault server that securely scans, captures and stores clients’ digital likeness including face, body and voice.

Technology platforms such as YouTube have been at odds with creators over the use of AI, particularly when it comes to training large language models (LLM) on copyrighted text, artwork and likenesses of famous people. The issue is particularly happy in Hollywood; some stars have agreed to let AI replicate their voices under license, but many have unknown against its use.

Last week in a podcast interview with the Armchair Expert, friends actor Lisa Kudrow called the use of digital versions of Tom Hanks and Robin Wright in the film Here an “endorsement” of the AI. “What will be left, forget the actors, but what about the emerging actors? They will only be licenses and recycling. What work will there be for the man?”