A logo, three companies (i)

I don’t talk about fountain springs today but about pencils and paper … and whiskey and cars …

Brand Mitsubishi is known as many products and services available in the market. So, we can buy a mitsubishi Pajero, open an account in the bank of Tokyo-Mitsubishi-ufj, write with a mitsubishi uni pencil on a paper with a three diamond watermark … and even more without realizing we still in the mitsubishi realm: a picture with a nikon camera, a Kirin whiskey, …

Is this a car, a pencil, a bank, a cider …?

Mitsubishi is all and more. But Mitsubishi is, first, three different things.

Mitsubishi The Mitsubishi Group of Companiesa Keiretsu on Companies operate in a very large variety of fields. It all started in 1870 by hand of Yatarô to Iwasaki as a freight transporter. About 1913, the company registers well known logo with three diamonds. Among fields included in group activities we can find finances, nuclear technology, industrial vehicles, some of the group companies using three diamond photos, but not all.

The Kirin and Nikon are also part of the Mitsubishi Group of Company.

A second company with the same name Mitsubishi Pencil Co. It doesn’t have a relationship with the Big Mitsubishi Group. Pencil company was built in 1887 by Jinroku Masaki Masaki Pencil Co. (Masaki enpitsu), and in 1903 he registered three diamond logos based on family crest. The activities of this company, will soon celebrate 130 years in its history, limited to making writing tools, but not on paper.

Hi-uni is one of the lines of graphie pencils in Mitsubishi Pencil Co.

Finally, Mitsubishi is also the name of a cider -in this afternoon definition, a non-alcoholic, carbonated soda produced by the company Konyushafrom Kumamoto, unrelated to Mitsubishi Keiretsu. It was built in 1883 and registered with three diamond logos in 1919.

Yes, Mitsubishi cider … also with three diamond logos.

So, there are three different companies using the same name and the same logo. Then, no wonder the existence of Mitsubishi corporate name and trademark committee To control and prevent any fraud in the use of name and logo. But the problem and confusion has been treated well.