Amazon has shut down its ‘Prime Try Before You Buy’ Service

Amazon close “Mainly Try Before You Buy” service on January 31, according to a advertisement on the company’s website.

The Information reported the end of the service Friday (Jan. 10), which Amazon said launched the service in 2017, allowing Prime members to order clothing, try it on and decide whether to keep it before being charged for this.

CNBC reported Friday’s move is the latest example of Amazon’s efforts to reduce costs across the company.

After the service ends, Prime members can still order clothes, make normal returns and receive a refund, according to a report from The Information.

An Amazon spokesperson told The Information that the company offers other features for clothing shoppers such as personalized size recommendations, improved size charts and a virtual try-on tool. .

Amazon announced it virtual test capability a March blog postwhich states that the option is available for products from popular brands.

“Amazon’s Virtual Try-On feature brings the in-store experience to your mobile device by using augmented reality to help you visualize a new pair of sneakers or sunglasses for yourself, as well as lip and eyeshadow colors in real time, wherever you are,” the post said.

Many clothing brands and retailers are turning to artificial intelligence to manage the expensive problem of RETURN by helping consumers buy the products they want to keep when they arrive, PYMNTS reported in June.

A practice called “bracketing,” where consumers buy items in multiple sizes or colors, intending to return some of them later, is reported to be one of the contributors to the rise. return charges. Happy Return reports that nearly two-thirds of consumers engage in bracketing.

increased restore volumes pose logistical and financial challenges for retailers, Return to the Loop CEO Hannah Bravo told PYMNTS in an interview posted Monday (Jan. 6).

“For online retailers, handling returns is more complex than shipping orders,” Bravo said. “Each return must be manually unpacked, checked and restocked, requiring additional staff and warehouse space. This costly process is pushing retailers to find new technologies that can reduce returns and satisfy customers.