This week, Samsung launched the new Galaxy S25 series, and in so many ways, it’s a slightly newer version of the same thing. Talking about these devices, talking about these devices, gets really boring, but these devices still sell. So are you actually happy with these devices?
Samsung is the world’s largest Android manufacturer and has been battling back and forth with Apple to retain the title of the world’s largest smartphone brand. The legacy of the Galaxy is largely built on Samsung trying new things. For years, the way Samsung got started was to look against the wall to see what was sticking. Sometimes it worked fine, other times nobody cared and the feature crashed. But regardless, no two Samsung phones were the same.
Fast forward to today and the opposite is true.
Case in point is a look at the Galaxy S23, S24 and the latest Galaxy S25. These phones are virtually identical from a hardware perspective. Same basic design plus or a camera ring, same basic features and same prices too. Basically, nothing has changed. Ultra, nice changes and a handful of real steps forward (link back to Gorilla armor), but the company’s flagship series just feels outdated. If you don’t care about AI – and let’s all be honest, no one really buys what they buy just for AI features – Samsung just hasn’t made any major changes.
It’s a change of pace when comparing it to the history of Samsung.
But it works. Samsung keeps the phones it sells. Despite the trail behind the cameras. Even though you haven’t introduced any outstanding hardware features – outside of Killers – in the last 5 years. And in spite of everyone still in fact to innovate. This is something I really struggle with when I review phones. In my opinion, there’s no reason why anyone should spend $1,300 on a galaxy ultra when you can have 99% of that experience for hundreds of dollars less than the latest Google Pixel or OnePlus release. Buyers certainly won’t lose much beyond the S Pen, and may even gain things like better cameras or various hardware and software improvements.
Previously, one of the exceptions to all this is one of Samsung’s grain jobs.
The company has implemented the entire form factor, leaving everyone up for grabs. It was an interesting time to watch Samsung. But after a few years, it feels like Samsung has already fallen into the same monotonous patterns as smartphones. Especially the Galaxy Z FLat series, especially than most of its competitors, especially the soon-to-be Samsung, but Samsung, Samsung charges more for its foldable capabilities. And because Samsung knows it failed here readily admits to struggling to find new clients. If phones that literally fold in half can’t revive Samsung’s ability to think outside the box, what will?
All in all, here’s my question for you: Are you actually happy with the current state of Samsung Galaxy phones? Is there one? Why did you buy it? Upgrading to a newer model in the future?
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