Beauty in Ulta to expand ecommerce with ‘curate’ market

Digital Feceration, Personalization and A new market is on the agenda of Beauty of UltaThe Company’s new CEO said Thursday (March 13) in a quarterly earned call.

Kecia Steelmanwho became the company of company and CEO Jan. 6, said at the moment of calling Ulta beauty lost in the category market at the earliest chance of 2024.

“Beautiful scenery is changed,” Steelman said. “Guest expectations continue to rise, and the motivation to change is fast. The contest of the beauty of beauty is never worse.”

on This environment, Ulta Beauty intends to work faster, invest in purposes and optimizing its businessSteelman said.

Company efforts to drive business growth include facilitating digital efforts by adding new and its website to maximize visitor experience.

These efforts also include facilitating acceleration to personalize by adding automated and real-contained digital deepen deaf guests to the visitor.

It is also aim for beauty to change the new and accretive businesses, in part by launching a new market to broaden a wider beauty and health products.

The market can be used with brands in an invitation-only basis that ulta Beauty can press the choice. Company customers able to do Earn points on their market purchases and can return to market purchases in Ulta beauty stores.

“So, we try to do it as seamless as possible for our guests,” Steelman said at the time of calling. “The plan is to launch it in the back half of 2025, and we have a dedicated team we have built around selling and operation to operate this model.”

To help these efforts, the last beauty has committed many organizational changes, including the addition of newly created roles to the principal retail and chief technology and technology.

Steelman has been President and CEO To retire to Dave Kimbellwhich remains company counselor until June 28. Steelman President served President of Ulta Brother and Chief Operating since 2023 and with the company since 2014.

“Consumers navigate a dynamic environmental macro, but we continue to expect the healthy The consumer of the consumer of beauty, “Steelman said at the time of the call.” While the category slipped to 2024, it continued to grow down the lower middle of a day-digit range. “