The smartphone market in Europe increased by 5% in 2024 in a row in a row. The market has been sent from only 136 million devices to the market, which has been sent to 30% of them, a well-known channel, which has sent awards from $ 800 and higher.
Samsung remained the leader in 2024, but Apple was selling an impressive Q4 2024. It was still managed with a positive reception for the iPhone 16, despite the fact that Apple Intelligence was.
The market saw a suitable high-level request combined with the replacement period of secondary smartphones purchased during the pandemic. Samsung has increased sales sales by 6% per annum, and Apple sent 1% more iPhone.
The third largest smartphone seller in Europe, as in 2023, the same amount of Redmi, Poco and Xiaomi brand, Oppo increased by 13%, but the number OnePlus portray was pointed to the Canalys.
The report shows that the largest amount of 2024 has seen the largest amount sold, 41 million or only 30% of only 136 million. The analysis is based on cargo transportation, not the sale of real store, and it contains the push of iPhone 13 and iPhone 14 and iPhone 14 to iPhone 14 before suspension; If they are on the shelves before December 38, retailers are allowed to sell these devices.
The increase in Samsung’s sale was mainly managed by the Galaxy S24 series managed by the Galaxy S24 series, which is largely advertised during the Paris 2024 Olympics.
A detailed analysis of individual countries, Apple revealed that he has sent more telephone in the British (52% vs 28%), Spain, than the Korean opponent
Motorola has always reached a high level in Europe through expanding through Europe, offline shops and open market channels in 2024. Oppo’s volume returned to grow after two difficulties, in Southern Europe – in Southern Europe – in Spain, Italy, Romania and Portugal. Double figures in honor and realme, “strengthen the competition and create excitement between the channel and between consumers.”
| 2024 Support (in a million) |
2024 market share |
2023 Transportation (in a million) |
2023 market share |
Annual growth | |
| Samsung | 46.4 | 34% | 43.7 | 34% | 6% |
| Apple | 34.9 | 26% | 34.6 | 27% | 1% |
| Xiaomi | 22.2 | 16% | 22.2 | 17% | 0% |
| Motorola | 8.0 | 6% | 6.4 | 5% | 26% |
| Oppo | 4.1 | 3% | 3.7 | 3% | 13% |
| Others | 20.5 | 15% | 19.2 | 14% | 7% |
| Total | 136.1 | 100% | 129.8 | 100% | 5% |
Companies face “Complex 2025” because the EU will push the manufacturers of mobile devices for an ECODESIGN Directive, longevity, repair and responsible resource use on June 20. This includes technical documents to provide spare parts for several years, maintaining longer software support and facilitate repair work by third party providers.
In a short time, the sellers should easily launch phones with changed batteries and several-year program support. This is a big problem for most companies, and we want to see their priorities and services, B2B plans and channel expansion targets.
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