Cerence, Jaguar Land Rover Team on AI-Powered in-Car Experience

Cerence and luxury automakers Jaguar Land Rover (JLR) has collaborated to develop the next generation of JLR’s in-car experience.

The companies will use Cerence’s artificial intelligence-enabled technologies for transportation to complement JLR’s advanced intelligence and capabilities. Range Rover, Finding, defenders and Jaguar vehicles, according to a Thursday (Jan. 2) press release.

“Cerence AI will collaborate with JLR to create a new generation of in-car experiences that enhance enjoyment, safety and productivity by leveraging the latest technological advances,” Cerence AI Chief Revenue Officer Christian Mentz the release said.

The announcement comes as JLR works to develop a pure electric model for each of its three brands – Range Rover, Discovery and Defender – and to make Jaguar fully electric by the end of the decade. , according to the release.

“A user experience enhanced through voice and AI technology is at the heart of JLR as we improve our infotainment system to delight our customers with expanded features and a richer, more enjoyable journey in the vehicle,” JLR Chief Data and AI Officer Christine Kemp the release said.

Across the automotive industry, generative AI is changing the car experience by personalizing interactions and anticipating driver needs, according to the PYMNTS Intelligence report “How Generative AI is Driving Innovation for Makers and Drivers.”

Generative AI set to redefine how drivers engage with their vehicles, going beyond traditional performance metrics to include highly tailored user experiences.

BRINGING generative AI into cars is a huge opportunity area, and the ability to update existing cars over time and improve them is great for consumers, Mentz told PYMNTS in an interview posted in March.

Because the consumers used today The more AI they use in their daily lives and workplaces, the more they want those experiences to be transferred to the digital cabins of their cars, Mentz said.

In January, Volkswagen says Cerence Chat Pro has enabled new equipment where the automaker’s customers can have research content read to them while driving. This functionality is also powered by Volkswagen’s integration with OpenAIthe AI ​​chatbot, ChatGPTto its IDA voice assistant.

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