DEWALT ® lights up the Vegas skyline with innovative drone-powered sphere activation; Celebrate concrete construction equipment with the new “Built for Unbreakable” Campaign.

• DEWALT once again transforms the vegas skyline with an electrifying Sphere outdoor activation
• Unveils new ‘Built for Unbreakable’ campaign celebrating the strength of the men and women who work in the construction trades
• Spotlights award-winning DEWALT POWERSHIFT™ system, a revolutionary equipment system that optimizes concrete jobsite workflow.

LAS VEGAS, January 22, 2025 /PRNewswire/ — As the largest and only annual international event dedicated to the heavyweights of concrete and masonry, World of Concrete, begins, DEWALT, a Stanley Black & Decker (NYSE: SWK) brand and leader in total construction solutions, once illuminated vegas skyline with an activation outside of Sphere. Known as the Exosphere, the fully programmable LED outdoor 580,000 sq.ft. of the next-generation entertainment venue has wowed audiences around the world since opening in 2023.

This year’s captivating display features the award-winning DEWALT POWERSHIFT™ system and celebrates the 12 million unsung heroes working on construction sites in America today with an innovative, drone-powered display that shows the full impact of construction workers in a construction site.

The activation of DEWALT in Sphere’s Exosphere, with drones and visible from viewpoints throughout the city, launches a new concrete campaign for the brand: Built for the Unbreakable.

“Since its presentation at the World of Concrete Trade Show 2024, the DEWALT POWERSHIFT™ System has become one of the most anticipated and recognized innovations in the industry,” he said. Bill BeckTools & Outdoor GM, Chief Growth Officer at Stanley Black & Decker. “Through creative consumer engagement initiatives like our Sphere campaign, we’re demonstrating our commitment to driving the future of construction forward with tools and technologies designed to empower leaders on every job site.”

Millions of viewers in total vegas and on social media the multimedia display was captivated, complete with drone-activated visualizations of towering cranes and construction workers pounding thousands of tons of concrete.

DEWALT, which remains one of the only tool manufacturers to exploit the Exosphere, will perform its “Built for Unbreakable” campaign for seven beginner nights From January 20 to January 26. DEWALT will use drones to fly over the city during the evening hours on the second night of the activation, allowing the brand to present a multidimensional view of a work site in action.

Last year’s activation focused on the launch of the DEWALT POWERSHIFT™ brand and set new records for brand stakeholder engagement with in-person viewings and interactions on DEWALT’s social channels .

“Last year’s DEWALT POWERSHIFT™ display was one of the most successful and impactful brand activations we’ve had, blending technology, innovation and storytelling in a way that captivated millions,” he said. Pat PetschelGlobal Vice President, Creative and Digital Marketing at DEWALT. “While we turn on the vegas skyline again, we honor the concrete construction workers who are the unsung heroes of our cities and infrastructure. Their unbreakable spirit and dedication inspire us to continue to push the boundaries of what is possible in our industry.”

Called one of TIME’s best inventions and the biggest popular science innovations of 2024, the DEWALT POWERSHIFT.^™ The system sets a new standard for electrification in the concrete construction site, helping construction companies to achieve compliance with government mandates regarding gas equipment. The DEWALT POWERSHIFT ™ cordless equipment system can produce up to 60% less CO2e emissions during use versus gas-powered equipment.

Now available in North Americathe DEWALT Powershift line includes a vibrator, a backpack vibrator, a concrete power screed, a rammer, a plate compactor, a core drill and a stand, a 554WH battery and a 550W charger.

To learn more about DEWALT POWERSHIFT™, visit: https://www.dewalt.com/systems/powershift.

versus leading competitors, average of individual DEWALT POWERSHIFT ™ equipment weighted by lifetime emissions during use; US average grid output emission rates and grid loss based on the US EPA’s eGRID2022 database, published on January 30, 2024 (epa.gov/egrid ); fuel emission factors based on the US Energy Information Administration Carbon dioxide emission coefficients for finished motor gasoline, published on September 7, 2023 (eia.gov).

About DEWALT
DEWALT, a Stanley Black & Decker brand and leader in total construction site solutions, has led the future of construction forward with tools and technologies made to power leaders on every job site. Applying its latest technology to the challenges of today’s skilled trades, DEWALT is committed to providing tradesmen with tools and equipment that are designed, built and tested to deliver new levels of safety and productivity. For more information, visit www.dewalt.com or follow DEWALT on Facebook (NASDAQ:), Instagram, and LinkedIn.

By the way Stanley Black & Decker
Founded in 1843 and headquartered in the USAStanley Black & Decker (NYSE: SWK) is a world leader in Tools and Outdoor, operating manufacturing facilities around the world. The Company’s approximately 50,000 employees produce innovative end-user-inspired tools, hand tools, storage, digital yard solutions, outdoor and lifestyle products, and engineered fasteners to support builders, tradespeople and DIYers. the world The Company’s global portfolio of trusted brands includes DEWALT ® , CRAFTSMAN ® , STANLEY ® , BLACK+DECKER ® , and Cub Cadet ® . To learn more visit: www.stanleyblackanddecker.com or follow Stanley Black & Decker on Facebook, Instagram, LinkedIn and X.