DEWALT ® lights up the Vegas skyline with innovative drone-powered sphere activation; Celebrate concrete construction equipment with the new “Built for Unbreakable” Campaign.

- DEWALT once again transforms the
vegas skyline with an electrifying Sphere outdoor activation - Unveils new ‘Built for Unbreakable’ campaign celebrating the strength of the men and women who work in the construction trades
- Spotlights award-winning DEWALT POWERSHIFT™ system, a revolutionary equipment system that optimizes concrete jobsite workflow.
This year’s captivating display features the award-winning DEWALT POWERSHIFT™ system and celebrates the 12 million unsung heroes working on construction sites in America today with an innovative, drone-powered display that shows the full impact of construction workers in a construction site.
The activation of DEWALT in Sphere’s Exosphere, with drones and visible from viewpoints throughout the city, launches a new concrete campaign for the brand: Built for the Unbreakable.
“Since its presentation at the World of Concrete Trade Show 2024, the DEWALT POWERSHIFT™ System has become one of the most anticipated and recognized innovations in the industry,” he said.
Millions of viewers in total
DEWALT, which remains one of the only tool manufacturers to exploit the Exosphere, will perform its “Built for Unbreakable” campaign for seven beginner nights
Last year’s activation focused on the launch of the DEWALT POWERSHIFT™ brand and set new records for brand stakeholder engagement with in-person viewings and interactions on DEWALT’s social channels .
“Last year’s DEWALT POWERSHIFT™ display was one of the most successful and impactful brand activations we’ve had, blending technology, innovation and storytelling in a way that captivated millions,” he said.
Called one of TIME’s best inventions and the biggest popular science innovations of 2024, the DEWALT POWERSHIFT.™ The system sets a new standard for electrification in the concrete construction site, helping construction companies to achieve compliance with government mandates regarding gas equipment. The DEWALT POWERSHIFT ™ cordless equipment system can produce up to 60% less CO2e emissions during use versus gas-powered equipment.
Now available in
To learn more about DEWALT POWERSHIFT™, visit: https://www.dewalt.com/systems/powershift.
versus leading competitors, average of individual DEWALT POWERSHIFT ™ equipment weighted by lifetime emissions during use; US average grid output emission rates and grid loss based on the US EPA’s eGRID2022 database, published on January 30, 2024 (epa.gov/egrid ); fuel emission factors based on the US Energy Information Administration Carbon dioxide emission coefficients for finished motor gasoline, published on September 7, 2023 (eia.gov).
About DEWALT
DEWALT, a Stanley Black & Decker brand and leader in total construction site solutions, has led the future of construction forward with tools and technologies made to power leaders on every job site. Applying its latest technology to the challenges of today’s skilled trades, DEWALT is committed to providing tradesmen with tools and equipment that are designed, built and tested to deliver new levels of safety and productivity. For more information, visit www.dewalt.com or follow DEWALT on Facebook (NASDAQ:), Instagram, and LinkedIn.
By the way Stanley Black & Decker
Founded in 1843 and headquartered in the
https://i-invdn-com.investing.com/redesign/images/seo/investing_300X300.png
2025-01-22 09:40:00