Jason Momoa told FOX Business that his Meili Vodka brand was created to “sip naturally” without extra ingredients.
Some Hollywood stars were successful in 2024 in the alcohol business, and one had a big encounter.
Dwayne “The Rock” Johnson’s Tequila Teremana is the most successful celebrity tequila brand.
It is also the ninth most successful celebrity-backed brand among all categories, according to Spirits Business.
Johnson’s tequila company is valued at $3.5 billion, according to Spirits Business.
Dwayne Johnson and Mark Wahlberg’s tequila companies brought in millions. (Getty Images/Getty Images)
SAMMY HAGAR SAYS TRUCK WAS FOUND AFTER MILLION DOLLAR TEQUILA HEIST IN BORDER TOWN
Below is a look at other celebrity alcohol brands that were successful in 2024.
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818 Tequila, Kendall Jenner
Kendall Jenner’s Tequila 818 launched in May 2021. According to Spirits Business, sales increased by 150% in the first 12 days after Jenner introduced his tequila brand in the UK in 2023.
Kendall Jenner’s 818 Tequila was launched in 2021. (Kevin Mazur/Getty Images for Atlantis The Royal/Getty Images)
Fast Company reported that Jenner’s white tequila dropped its price from $39.99 to $29.99 in 2023 in response to customer demand. A $10 drop in price would double sales by mid-2024, according to the outlet.
Jason Momoa
Jason Momoa is fairly new to the alcohol brand celebrity game. The star and Blaine Halvorson are joining forces to launch Meili Vodka in 2023.
Jason Momoa launched Meili Vodka in 2023. (Vivien Killilea/Getty Images for Meili Vodka/Getty Images)
Earlier this month, Momoa told FOX Business what it takes to make a successful alcohol brand with so many celebrity competitors.
“I like all spirits. You can have many different types. I love whiskeys and scotches and mescals, but vodka is pretty run of the mill, and it has been broken for a long time.
WATCH: Jason Momoa shares what makes his brand of vodka stand out from other celebrity spirits
Jason Momoa told FOX Business that his Meili Vodka brand was created to “sip naturally” without extra ingredients.
“So, we want to make something that you can just sip and sip naturally. It’s treated as an ingredient and not a spirit, so we want to address that,” Momoa said.
Sammy Hagar
Sammy Hagar and his business partner Guy Fieri didn’t have as good a year as other celebrity-backed alcohol brands.
Hagar and Fieri are co-owners of the Santo Spirits tequila brand.
In November, Santo Spirits had two cargo trucks carrying $1 million in product stolen in Laredo, Texas, after moving it across the border from Mexico.
Sammy Hagar and Guy Fieri co-founded Santo Spirits in 2017. (Ethan Miller/Getty Images for The Saints: Holy Pure Mezquila/Getty Images)
The missing trucks were carrying 24,240 bottles Santo Blanco and Reposado and a special Extra Añejo, which was created over the course of 39 months.
Hagar told FOX Business this month that the brand will be more cautious in the future when it comes to shipping.
“We will pay more attention,” said the 77-year-old. “You think everything is fine. You think: ‘Hey, the truck came across the border, everything is fine.'” No, it came across the border, and it wasn’t not cool So, we are very careful now.
WATCH: Sammy Hagar and Guy Fieri will be ‘really careful’ about sending tequila trucks across border after robbery
Sammy Hagar told FOX Business that he and business partner Guy Fieri are paying “more attention” to transporting tequila after a robbery.
The rock star is proud of the Santo brand.
“We cut the agaves tight,” he said. “Most people leave a lot of green in there, and the green is bitter. They also use younger agaves, and they’re bitter. And you have to add sugar and things to it, coloring. We don’t do any of that. We leave it in the can until we get the color we want, the taste we want Everything is the best that can be done.
Fieri and Hagar launched Santo Spirits in 2017 and operate from the El Viejito Distillery in the Highlands of Jalisco, Mexico.
Mark Wahlberg
Mark Wahlberg became an investor in the Flecha Azul tequila brand in 2021 after visiting a distillery in Jalisco, Mexico, with co-founders Aron Marquez and Abraham Ancer.
Mark Wahlberg is co-owner of Flecha Azul Tequila. (Denise Truscello/Getty Images for Palms Resort & Casino/Getty Images)
In July 2023, Wahlberg took to Instagram to celebrate Flecha Azul being voted the “#1 sipping tequila in the world.”
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In 2024, Wahlberg opened a new location for his restaurant serving his tequila, Flecha Cantina in Las Vegas.
Matthew McConaughey
Matthew McConaughey and wife Camila McConaughey co-founded their tequila company, Pantalones Tequila, in 2023.
Pants offers three types of tequila – white, reposado and añejo.
Camila McConaughey and Matthew McConaughey launched Pantalones Tequila in 2023. (Gary Miller/Getty Images/Getty Images)
“We met over margaritas, and from that first sip, we knew we wanted to create something special together. Tequila was and still is part of our history, so taking on the challenge of creating our favorite tequila was a perfect fit and chapter natural then. for our first business collaboration together and for us as a couple,” said Matthew and Camila on their website.
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“Once we made an exceptional tequila that spoke for itself, we wanted to bring the fun back to tequila – in the last decade, the tequila industry seemed to become more and more serious, and sometimes even snooty.
“That’s not what tequila is for us and our friends, so we wanted to counter-program that trend. We had 47 tastings before the product came to the market. This process led us to the smooth, balanced taste , organic agave forward with just the right sweetness on the tail – which you will find in every sip.
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According to Forbes, Panatalones Tequila made its mark in its first year on the shelves. The outlet said the brand won honors in the San Francisco World Spirits Competition.
Bob Dylan
In 2018, Bob Dylan launched his own whiskey brand, Heaven’s Door Spirits. Dylan joined forces with Marc Bushala to turn an old church in Tennessee into a distillery.
“You don’t always find inspiration. Sometimes it does. We want to create a collection of American whiskeys that each tell a story,” said Dylan in a press release at the time, according to the Guardian.
Bob Dylan’s Heaven’s Door Spirits released in 2018. (Courtesy Heaven’s Door Spirits/Fox News)
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Dylan elaborated more on the whiskey company’s website, saying: “I wanted to create a collection of American Whiskeys that, in their own way, tell a story. I have traveled for decades, and I have been able to try some of the best spirits of whiskey the world has to offer.
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2024-12-29 13:00:00
