eToro Plans $5 Billion US IPO For Retail Trading Platform

Retail sales platform eToro is reportedly ready for the US public

The company has submitted confidential filings to the Securities and Exchange Commission (SEC) for an initial public offering (IPO) in hopes of valuing eToro at $5 billion, the Financial Times (FT) reported Thursday (Jan. 16), citing sources familiar with the matter.

eToro may be listed in New York as soon as the second quarter of the year, one of the sources said. A company spokesperson told PYMNTS eToro does not comment on “IPO rumors.”

The FT report says eToro – whose biggest market is in Great Britain – has become the latest startup to avoid going public in London, whose stock exchange has struggled in recent years to drawing high-profile IPOs.

eToro founder and CEO Yoni Asia told the FT last year that listing in New York would give the company access to a wider range of investors than if it did so in London.

“Very few of our global clients will sell parts in the UK,” Assia said. “A thing in the US market creates a pool of deep liquidity and deep awareness for assets traded in the US”

Founded in 2007, eToro allows customers to trade stocks, crypto and other assets. As the FT points out, its listing plans are taking place just as other companies have chosen stay private longermuch to the chagrin of investors and bankers for large IPOs.

However, recent weeks and months have seen renewed enthusiasm that 2025 will bring about a change in the IPO, one brought by the election of pro-business /slower-to-regulate Donald Trump in the US presidency.

Besides eToro, other companies that can be listed this year include the buy now, pay later (BNPL) firm Klarnaand artificial intelligence (AI) cloud companies CoreWeaveand FinTech Chime.

“Momentum maybe on the side of FinTechs in the current year,” PYMNTS wrote last month. “First there is the momentum of the general market, which may be ready for the incoming presidential administration, which some investors and executives expect to be ‘business friendly’ in terms of regulations, crypto and taxes (which, of course, affect revenue, and profits in turn affect valuations).”