Google Search has been a dominant force in search for years, but it’s slowly waning as competitors improve and Google Search continues to build a reputation for being worse and worse at its core business. Now, Google Search appears to have reached its lowest market share in a decade.
As mentioned first SearchEngineLandGoogle has shown a clear trend in the past three months, dropping its share of the world search engine market below 90%. The last time Google’s share was below 90% in three months was in early 2015. StatCountersearch engines, device usage, etc. uses tracking data from millions of websites to find trends among This data is not subject to errors like ours I’ve probably come across the latest Google Pixel databut there is a clear trend in this case.
Why has Google Search usage declined?
There are probably many factors, but one likely reason is increased competition. The generative AI boom has led to new search offerings like Perplexity and even OpenAI’s ChatGPT. Privacy-conscious users may also adopt alternative search engines. StatCounter Not much there, other than to show that Bing, Yahoo, and Yandex all grew very slightly (still volatile) while Google shrank.
Another point to note is that especially among the younger audience, TikTok is becoming the main place for searching for information on TikTok. it even tested connecting to Google Search in its own app. Google also started TikTok is the source In early 2024.
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