LinkedIn passes B2B in premium income 12 months, overall income increases by 9%

LinkedIn, social platform where people look for work and talk, may appear less in the earnings of micros .ft compared to years when it was an independent company. But around the time of earning, LinkedIn often reveals some figures that point out how they grow.

Wednesday, as micros .fat Reported his Q2 numbersThe company noted that LinkedIn’s revenue increased by 9% in the last year. And later, in the remarks of earning, Micros .ft CEO Satya Nadella confirmed that Linkedin has passed a record of $ 2 billion in the income of premium subscriptions in the last 12 months.

LinkedIn, which now has more than 1 billion users (premium and free) is not announcing how much it is in total revenue during the 12-month period, or what other business departments of LinkedIn are producing. But for some issues of reference:

• In March 2024Linkedin noted that the income of the premium subscription is $ 1.7 billion for 12 months.
• It is Estimation In 2024, LinkedIn had a revenue of about.2 16.2 billion. By rough mathematics, that means the premium subs from LinkedIn’s revenue is 12.5%.
• These numbers are significant, but the new lines of the micros .ft business, especially AI, are growing rapidly and can soon shadow it. On Wednesday, Nadella noted that the AI ​​earned $ 13 billion in an annual income run rate this quarter, up 175% last year. Indeed, later earnings in the call, Linkedin said he expects future income in “low to mid-one digits” drawn by headwinds in the Talent Solutions section.

Nevertheless, the billion $ 2 billion is a landmark for LinkedIn and talks about what the company is forced to fold in a growing number of additional features in paid tears to convince more users to sign and pay. The overall number has increased by about 50% in the last two years, the company tells Techcrunch.

“Only a handful of digitally original companies have just completed in history is something that LinkedIn’s CEO Ryan Roslansky told Techcranche in a statement.” “We focus on repeating and continuing on a model worth meeting the needs of our subscribers-those who want to accelerate their careers or grow their business. We put great confidence in our investment in AI tools to accelerate our subscribers how they connect with the opportunity, and they pay. “

LinkedIn is quite selective about what its financial and user’s figures reveal Since Microsoft acquired it in 2016Choosing to focus on good news to offset a less strong number.

Microsoft reports $ 2 billion when reporting Q2’s earnings, indicating that its cloud business has slowed down – a downturn that sent the company’s stock down to subsequent trading.

The premium subscription figure covers both career and professional levels. LinkedIn says the new AI features that he is launching – includes features AI -operated job hunting equipment And tools to help Occupational development -See strong tech-up with Primium subscribers, where some of them are using 40% of the features.