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MasterCard: 84% of women considered accepting UAE entrepreneurship

UAE women are more likely to run into claim, with 84 percent considering their own business, according to new research from Mastercard.

As part of this assertion that assires financial attachment and nurture an inclusive digital economy, Mastercard launches the latest Eastern European and African report) region 2025.

The hiantment is said to be referred to the women’s merchants, provide key business views, and drive visible solutions to systemic obstacles.

Mastercard knows that, in UAE, a nearly equal proportion to men and women who indicate as merchants (47 percent men and 49 per cent men and 49 per cent men). This search is compatible with the statistics of eemea, showing that 54 percent of men and 51 percent of women think of their entrepreneurs.

Gina Petersen-Skyrme, VP Development Development Leader, UAE & Oman in MasterCardGina Petersen-Skyrme, VP Development Development Leader, UAE & Oman in MasterCard
Gina Petersen-KRMECountry Manager, UAE & Oman, MasterCard

“This research emphasizes the strange businessman among women in Eastern Europe, the Middle East, and Africa, especially young generations,” mean Gina Petersen-KRMECountry Manager, UAE & Oman, in MasterCard. “While making progress, challenges remain, reinforce need for more stable support. In Mastercard, we have commitment to raise a combined digital economy and enter small businesses they have to grow and grow.”

The study also revealed that the financial independence, flexibility, and social effects are the main inspires for women who are following business. While millennial women (53 percent) lead the fee, Gen z females (44 percent) are also flexible in business. The industries in which women in UAE likely to launch businesses include food and drinks (26 percent), online sales (22 percent), 19 percent), 19 percent), 19 percent)

Businesses led by UAE women are more optimistic about growing, with 98 percent of business owners who are competing business owners in five years, 85 percent).

Multiple support required

Despite the strong ambition, women in UAE have known places where further support helps them accelerate their success. Sixty-seven percent of women in UAE state without adequate funds are the main challenge to start a business – outpacing their counterparts (59 percent).

Meanwhile, almost 40 percent of female builder says do not know where a business plan or access to key infrastructure, reinforcing the need for more than the most common sense and resources. Trust also comes out as an important issue. In fact, women (30 percent) are three times more than men (10 percent) quoted lack of trust as a barrier to starting a business.

However there are signs that AI helps some women overcome these challenges. In fact, 75 percent of women’s founders often use emerging technology. While men (61 percent) are more likely than women (54 percent) dependent on making the decision, with age reporting or storage time compared to 78 percent of men.


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