Mondelēz focuses on ecommerce, AI and strategic equation

For the consumer-wrapped giant Mondelēz InternationalIT Digital change an act of going on.

There are company officials Create a Goal To create 20% of its sales in 2030 by Digital commercial. While they did not specify the percentage of digital sale on Tuesday (Feb 4) in their Fourth-Quarter and Full-Year Income Call, CEO Dirk Van De Put found elecomce The marketing has grown “double digits” by 2024.

Digital Snacking

“We continue to progress against our strategic agenda development,” he As. “We continue to expand the distribution of the whole world, which includes a special focus on facilitating digital channels. Our ecommerce channels grow double figures in 2024 and we continue to Invest in new capabilities to facilitate our digital snacking leadership. “

Direct-to-consumer represents about 15% in digital selling company while monelelēz invested more than $ 1 billion To become a digital commercial leader of snacks.

Digitiya Digitiya at Mondelēz focuses on three keys places: The consumer deal to personalize brand interactions; a multiyear change addressed to the development of income and murder of sales; and an end-to-end drive for the recovery of the company’s entire operation.

For the fourth quarter, Mondelēz saw an increase in income of 3.1%, up to 9.6 billion; The whole year increases in 1.2%, up to $ 36.4 billion. Chief Financial Officer Luca Zaramella It was noticed in the order of global cocoa price of cocoa, but remained confidently they would heal.

AWS companions

As the mondelēz continued to focus on growth, it has extended its scope from ecommerce to digital commercewith 80% elecommers sales of business-business models. As part of its larger digital strategy, the company Recently united with Amazon web services (AWS) to improve digital change. The AWS is now strategic Profider in the Mondelēz, which supports migration of hundreds of workloads. The intention of association is to improve security, goodness and reliability, including transferring ERP systems to mondelēz to extend the rise of aws.

Kostas GeorgeakopoulosThe CTO Dedlēso and Ciso, said: “A key study of our growth strategy is our digital change. The AWS is a strategic companion that fills our own platatory capabilities to take off to lead the digital to change business to whole business. “

As July 2024, the company begins Invested in Omnichannel shopping, Digital employee education of the best works, and developing online content and masting media to drive ecommerce.

Mondelēz includes AI to develop ecommerce capabilitiesincluding management of outside stock conditions and improving product awareness. The company takes a measured method of AI investments, balancing hazards and benefits.

Is Hershey in the future of Mondelēz?

Mondeles are Explore a Hershey extractionone step to strengthen its position in the chocolate market. If this happens, it will make a food company Total sale nearly $ 50 billion.

This is not Mondelēz’s first attempt to get Hershey, Makes a $ 23 billion bid finally rejected by the Chocolate Compo in 2016. Hershey worth $ 45 billion.

Mondelēz’s brands include Ritz,, Oreoand Meadow.

“Fiscal 2024 is another strong year of performance for our company,” Van De Postor added. “While we move in 2025, we remain focused against our prolonged growth and delivering our chocolate playbook before ever since inflation in the lack of chocaching in chocolate .“