Participating people find the best way to engage people with better rewards loyalty financial rewards

Although it is easy to think that once a consumer is with a brand for a long time they cannot be avoided to swap, new research from participate peopleMati faithful network that prompts program members to pay points directly at checkout, and The smart marketerEducation, advisory, and media companies, revealing 90 percent of consumers can be encouraged to move correct incentives.

Report by joining people and the wise rotator, titled Cash to: What consumers expect from loyalty programsIt is revealed that financial-based rewards such as the ability to pay points (PWP) keys to ensure consumer maintenance and participation. Interestingly, despite many consumers in the 1,001 surveyed participating in loyalty programs, only 12 percent identified as real brands.

It shows that the remaining 88 percent can be added to another brand based on what is offered, with the price (69 percent), fidelity Program Benefits (53 per cent) and special promotion and discount (51 percent) which are the main three reasons to go to a brand and go to another. However, each of these factors affects customer maintenance in different ways.

Price is listed as the main reason for looking at another brand, but to continue to join that brand and not look elsewhere, fidelity Promoted the benefits of the program. Meanwhile, special promotion and discounts act as a significant reinforcement to buy decisions.

The Loyalty Program driver

“It is not surprising to see that the price is the leading driver of transferring behavior from a brand to another,” as Aaron DauphineCMO SA The smart marketer groupthe company commanded to perform the survey.

“Over half of the survey respondents indicate that loyalty program benefits will be an urge, a little more special promotions and the cash backs are often led. What is the benefits of being in this report, but finds that the combination of ‘what is the combination of’ what is the combination of ‘what is the combination of’ what can be the combination of ‘ Seller, and ‘what they can do with points, important. “

The study of this year highlights a continuous transition to financial-based rewards and incentives that save the cost of consumer loyalty. In 2022, The smart dealer found That’s 78 percent of consumers are quoted rewards for getting their main reason to participate in a loyalty program – a number climbed 87 percent of 2024.

Fighting Interruption Loyalty

However, while loyalty programs are a significant way to secure customers to continue, they are not always given to ensure long-term friendly. In fact, almost half (47 percent) of respondents stopped participating in at least one program, revealing important separation. The main reasons for this is:

• Difficulty prize prizes (51 percent) – consumers are frustrated with slow or complex compiling point
• Lack of relevant or interesting rewards (41 percent) – benefits fail to align consumer requirements

“Loyalty today is not a given – this is something that needs to continue by delivering visible and immediate value,” as Langvlolo langCTO to participate in people. “Consumers actively seek reward programs that make redeeming redemption of points in ways that benefit them. Without expectations, they continue.

“For example, giving ability to pay points can help brands to continue competition by providing flexibility and the acquisition of financial consumption not only in encactional.”

Member Expanion

The report is identified as one of the most effective ways to prevent the departure and enlargement of member member providing the ability to exchange cash-like points at checkout. The study learned that 78 percent of the consumers participated in a loyalty program that gives’ paying retired solutions, making rewards, meaningful rewards, meaningful, and easy to use.

When part of the relief program involves, consumers are highly appreciated to appreciate the financial benefits of ‘soft’ experimental perks. Top joint drivers include:

• Cashback or credit (86 per cent) – the most preferred redemption option
• Price oriented incentives (65 percent) – discounts, promotions, and rebates
• Incentives driven by loyalty (61 percent) – Points to redeem for goods and services

Consumers also favor redeeming options directly reduced their expenses. Research has learned that 64 per cent of consumers prefer the ability to pay the checkout points, increased redemption options that provide easy research storage.