Those on Elon Musk’s X social media platform (formerly Twitter) and have chosen to pay for premium plus — the highest level of service — they should know they’ll be paying 40% more going forward.
Price change, announced and entered into force on December 21takes place in all countries and affects the highest of the three levels offered by the company. Basic at $3 per month and Premium at $8 per month remain the same, but Premium Plus has risen from $16 to $22 per month. Annual subscription to premium plus increased from $168 to $229 per year.
In a post about the changes, X says existing users will see an increase in their billing cycle after January 20, 2025, but new users are already charged a higher rate.
Explaining the changes, X said that premium plus is now completely ad-free and premium plus subscribers will also get other enhancements. Radarreal time trend watcher and higher company limits Grok AI service.
The price increase will also help pay for revenue sharing for content creators, the post said. “Your Premium Plus subscription contributes to this new, fairer system, where creators’ earnings are based on the overall value they bring to X, not on ad impressions.”
The company did not immediately respond to an email from CNET seeking more information.
Because it is Acquired by Elon Musk in 2022the long-running social network has undergone major changes, from a complete name change and rebranding including the restructuring of employees layoff periods. Some users switched to competing services Like Bluesky and TopicsOwned by Meta.
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