Why Shopify Stock Jumped 37% in 2024

Shopify (NYSE: SHOP) The stock gained 37% in 2024, according to data provided by S&P Global Market Intelligence. The market has become more enthusiastic about the e-commerce platform as it continues to report robust growth and improving profitability as the e-commerce market grows, and the moderation of inflation could boost consumer spending.
Shopify is the infrastructure behind millions of e-commerce retailers. Its core customer is a small or medium-sized business that signs up for a complete package that includes a website and e-commerce functionality, but it has expanded to offer several types of packages and unique services that attract business from great customers. .
It has had a bumpy road in recent years, as it has managed through the accelerating pandemic, built too much to meet falling demand, and then got rid of unnecessary infrastructure. It landed in an excellent place, becoming profitable again as a ladder on a more linear path.
Revenues rose 26% year over year in the third quarter and beat expectations, and operating income more than doubled to $283 million. It has expanded its free cash flow margin every quarter this year, and management is guiding for similar performance in the fourth quarter.
Shopify is growing profitably, but its growth story is far from over. It has identified several areas to focus on expansion, such as internationally, where it is only the fourth largest e-commerce sales platform. International gross merchandise volume (GMV) increased more than 30% in the third quarter, higher than the company’s total of 23.6%, and international merchants gain value by joining the platform.
Traders who joined the Managed Markets program, which offers a complete international setup, sold to 83 countries on average and saw international sales increase by more than 40% on average. Shopify is also expanding its product assortment to international locations around the world.
It also embraces the omnichannel model and offers more comprehensive solutions for online and offline retailers, and offline GMV also surpassed the company’s total in the quarter.
The only real downside here is the stock’s valuation. Shopify stock trading to a rich one-year forward P/E ratio of 54. If Shopify has years of growth ahead, which it does, then investors can still expect the stock to rise over time. Some of the growth is built into it, but it will eventually overcome it, and the stock is likely to reward patient investors.
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2025-01-12 22:39:00