Zebra Debuts Mobile AI Tool for Frontline Retail Workers

Zebra Technologies has debuted a set of artificial intelligence (AI) tools for frontline retail workers.

The company’s Zebra Mobile Computing AI Suite, Office has partnered Thursday (Jan. 9), will feature an AI data capture software development kit (SDK) and example applications designed for select Zebra Android mobile devices.

The company says its AI capabilities allow frontline workers to capture workflow context and integrate that directly with Zebra Companion, a new suite of AI agents — coming in a second quarter of the year – specifically designed for retail frontline workers.

“For years, we’ve been embedding AI into our products, increasing results for our customers and partners,” Yogesh KulkarniZebra’s vice president for AI strategy, said in a news release.

“Our AI-enabled solutions are shaping the future of frontline operations by creating new ways of working. We are proud to work with our extensive partner community and customers to advance our capabilities of AI and GenAI to automate workflows, streamline processes and improve efficiency, to make work easier every day.

According to the release, the suite includes things like a knowledge agent that offers the ability to “conversationally interact” with job aids and standard operating procedures (SOPs) to allow for faster onboarding. , giving workers the information they need when they need it.

There is also a sales agent who can help with product-related questions, questions about product availability and pricing as well as cross-sell and upsell recommendations for employees during customer interactions.

As PYMNTS wrote recently, the use of AI agents in retail a significant development for the sector last year, because these tools began to autonomously manage complex operations such as the management of supply chains to personalize customer interactions. These agents act as decision makers, analyzing large datasets in real time to adjust inventory levels, optimize delivery routes or make product recommendations.

“In 2024, the AI’s retail paper transferred from the experimental to the essential. While its implementation presents challenges in accuracy, privacy and ethics, efficiency, engagement and innovation, its benefits are undeniable,” said that report.

“As the industry looks ahead to 2025, AI is likely to continue to advance, further changing how retailers operate and connect with customers.”

Zebra last year formed a partnership with Google Cloud, Android and Qualcomm centered on using generative AI to improve employee productivity. The tool born from this partnership allows front-line employees such as back-office staff and store associates to use a “chat experience from a handheld device” to get information. to answer questions and prompts.